Digital Marketing Specialist (Full Time On Site) Job at American Alarm & Communications, Arlington, MA

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  • American Alarm & Communications
  • Arlington, MA

Job Description

Job Description

Job Description

Summary of duties and responsibilities

Duties include, but are not limited to, the following: coordinates digital projects and activities for marketing and sales. Full time On Site.

Duties and Responsibilities

Sales

10%

  • Support Sales Team as needed.
  • Support Management Team as needed.
  • Assist Sales Administrators with incoming sales leads and reports.

Digital Marketing

60%

  • Conduct market research and identify trends.
  • Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts for all brands where applicable.
  • Manage website updates such as testimonials and saves.
  • Coordinate product, event, or content email marketing campaigns, including copy, scheduling testing and database management.
  • Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports.
  • Work with partner on SEO strategy and implementation for websites.
  • Create, proofread, and edit copy for various marketing channels, ensuring consistent voice.
  • Manage electronic literature library and update as needed.
  • Help manage and implement messaging on Electronic Alarms’ digital billboard.
  • Work with HR to produce and implement content for electronic bulletin boards.
Other Marketing

30%

  • Assist in the creation of marketing materials, mailings, labels, company newsletter and advertising.
  • Serve as liaison between advertising agencies and the company, print suppliers, freelance talent, and various marketing services.
  • Tradeshow support
  • Additional marketing assignments assigned as needed
Experience & Skills

  • Education requirement: Bachelor’s degree in business administration, marketing communications or a related field. and three to five years related experience and/or training; or equivalent combination of education and experience.
  • Expertise in multiple social media platforms such as Facebook, Twitter, Instagram and LinkedIn.
  • In-depth knowledge of SEO and Google Analytics
  • Excellent communication skills
  • Multitasking and analytical skills
  • Passionate student of Digital Marketing best practices.
  • Experience and training in Photography, Videography and Visual Arts are valued.
  • Proficient on the following software platforms Microsoft Office (Word, Excel, Outlook, Publisher), Adobe (Photoshop, Illustrator, Acrobat) or equivalent, WordPress.

Americans With Disabilities Act

American Alarm & Communications, Inc. complies with all aspects of the Americans with Disabilities Act (ADA) and state disability laws. This means that we will not discriminate against qualified individuals with a disability in any phase of the employment relationship including application for employment, hiring, promotions and/or advancement opportunities, termination, compensation, training and any other conditions or privileges of employment.

Job Tags

Full time, Freelance,

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